THE WORLD OF MARVELLOUS CREATIONS
- Activation -
PROJECT DESCRIPTION AND GOAL
The goal of this campaign was to create a unique pop-up store experience that launched the Cadbury Marvellous Creations Chocolate. To participate, the consumer had to buy a slab of chocolate. The experience consisted out of multiple fun and interesting ways to mix and consume the product.
MY ROLL
I was part of the creative team that conceptualised the campaing idea. I had to take Cadbury Marvellous Creations’ corporate identity and combine it with my own campaign design style. This had to be rolled out onto all visual elements such as signage, branding, window cladding, decor design and attire. All design elements were spearheaded by creative director Thurlow Hanson-Moore.
PR
The photobooth was a perfect opportunity for social PR. The consumer was able to post their photos on social media with the hashtag. This would allow them to print their photo on our social media printer on the spot.
Poster Design
Activation Tickets
Labels
Menu
Please note: All campaign intellectual and design elements are property of Mbongiworks Pty (Ltd) and headed by directors of the agency and client.
